Your portfolio, your custody
Your portfolio record is yours. Here is who owns it, who can see it, what Primehold knows and does not yet know about it, and what happens when you leave. Straight answers, not a badge wall.
Custody, answered
Whose record is it?
Yours. A portfolio belongs to the property owner. Your portfolio data remains associated with your Primehold account and can be exported from the service at any time. An adviser sees it only because you connected them, and that access is limited to the accounts that granted it. Erasure requests are honoured as the privacy policy sets out.
Who can see my portfolio?
Access is limited to your account, the users you have authorised, and any adviser you choose to connect. Queries are scoped to those grants at the database layer, so one firm's advisers do not see another firm's clients, and no analytics are computed across accounts. Primehold keeps a history of recorded portfolio changes: key changes are recorded in the activity history and attributed to the user who made them, and exports of a record are logged.
The founder runs a brokerage. Why trust Primehold with the record?
Because the separation is structural. Primehold App Limited is a separate company from the founder's brokerage, with its own ICO registration (ZC178940). The brokerage holds a Primehold firm account like any other: the same scoping and the same activity history, with visibility only of the accounts that have connected it. The record you keep here is associated with your account, and it is you who grants an adviser access to it.
Where does the data live, and how does it travel?
In the UK or EEA. The database sits with our infrastructure provider, outside the web root of the application server and reachable only by the application itself, held under UK GDPR. The roles match the privacy policy exactly: for portfolio records the property owner is the controller and Primehold is their processor; Primehold App Limited is the controller only for account and billing data. Traffic between your browser and Primehold is encrypted (TLS). Passwords are stored only as salted hashes; sessions are server-side and revocable. Card details are handled by Stripe and are not stored by Primehold.
What happens if I leave?
You can take the record with you. Any portfolio exports to a clean spreadsheet in the format lenders ask for, and your own export keeps working whatever an adviser's status. There is no export fee and no lock-in tier.
| Who | What they can see | How the access is granted |
|---|---|---|
| The property owner | Their whole record, and their own export of it at any time | It is their record, and it is the owner who grants an adviser access |
| An adviser's firm, if connected | The accounts that granted it, and nothing else | The owner's link to that firm, scoped at the database layer |
| Any other firm | Nothing | There is no cross-firm route to grant |
| The founder's brokerage | The accounts that have connected it, on the same scoping | A Primehold firm account like any other |
| Primehold App Limited | Account and billing data as controller; portfolio records only as the owner's processor | Set out in the privacy policy, with no aggregate view across firms |
Know what Primehold knows.
Primehold distinguishes between information you have recorded, information that is estimated and information that is still missing. It does not silently treat missing borrowing, payments or rent as zero.
A recorded figure is shown as recorded. An estimate is marked as an estimate. A figure that cannot be computed because something is missing reads not yet available, and the record says what is missing and where to add it.
Mortgage not yet recorded
- Value
- recorded
- Mortgage
- not recorded
- Equity
- not yet available
No mortgage, confirmed
- Value
- recorded
- Mortgage
- none, confirmed
- Equity
- available
The registers
Primehold is operated by Primehold App Limited (company no. 17287472), registered with the ICO under registration ZC178940. Primehold is a record-keeping tool, not a regulated financial service: it is not authorised or regulated by the FCA, and where you request advice, the advice relationship is with a regulated UK adviser, never with Primehold.
The full data-protection detail sits in the privacy policy and the terms. Both are written to be read.
Questions this page doesn't answer? Ask directly: scott@primehold.co.uk. You'll get the founder, not a queue.
See it with your own portfolio
Start with one property and watch what Primehold records, what it says it does not yet know, and who can see it. Advisers and firms have their own page.