Who pays when an adviser connects me?

The adviser. A connected landlord pays nothing and gets the full product. If you were invited by your adviser, your access is already covered.

Yours. If an adviser link ends, the record stays with your account. It drops to the free limit (your first three properties) until you connect an adviser again, and your portfolio data can be exported from the service at any time. See how custody and separation work.

I don't have an adviser. Can I still use it?

Soon. Free landlord accounts are not open yet; register interest below and we'll write when they are. Primehold is complete on its own; connecting an adviser is opt-in, never automatic.

For advisers: what counts as a client account?

An actively connected client. Archived clients keep their full history and don't count toward your band. Properties are never counted: bands measure clients, not data.

Can my spouse or property manager log in?

Yes, on a Sponsored (adviser-connected) account: multiple users, each with their own login, and every entry shows who logged it. A Free account is a single login.

Contracts and cancellation?

Adviser plans are monthly and you can cancel any time. Annual billing gives two months free on Founding, Solo and Firm; Enterprise is billed monthly only. Your data exports whole whenever you ask.

Free to start. Covered when an adviser connects.

Landlords will start free with their first three properties when landlord accounts open. Connect an adviser who uses Primehold and the full product is covered by their plan. Advisers pay for their book, and their bands count clients, never properties: logging more data never costs more.

For landlords

Start free with your first three properties. Connect an adviser who uses Primehold and the full product is covered by their plan, for as long as you stay connected. No adviser is required.

Free

Your first properties, understood: the full product on a small portfolio.

£0forever

No card. No clock. Start with the property address.

Up to 3 properties
Position, borrowing, income and what needs attention
Key portfolio changes are recorded in the activity history.
One user

Join the early-access list

Via your adviser

The full product, free: your adviser's plan covers it while you are connected.

£0sponsored

Covered by your adviser. Every feature, no charge to you.

The full product, every feature unlocked, unlimited properties
Mortgage review requests, pick properties, add a note, your adviser takes it from there
Company and trust structures, with the org chart
Your adviser sees the book the moment it changes
Disconnect any time; the record stays yours

See how an adviser link works

No adviser? You do not need one. Ask for an introduction from inside the product if you want one; opt-in, never automatic.

Coming

Need more than three properties?

A paid landlord plan is coming. Join the interest list and we'll let you know when pricing and limits are confirmed.

Separate from landlord access

For advisers

Adviser plans are separate from landlord access. An adviser pays for their book and every landlord they connect is covered by that plan. Bands count clients, never properties. See how firms use Primehold.

Annual billing: two months free.

Annual: Founding broker £490/year, Solo £790/year, Firm £1,990/year. Enterprise is billed monthly.

Founding broker

Founding price

Everything in Solo, at the founding rate, for the first 25 firms. Locked for as long as the subscription runs.

£49/month

Everything in Solo, plus:
Locked price, for life of the subscription
A direct line to the founder

Get founding access

14-day free trial: card at checkout, nothing billed until it ends.

Solo

One specialist broker, a book of portfolio clients.

£79/month

£948 a year. One completed remortgage typically covers it.

Up to 25 client accounts, with unlimited properties per client
Expiring products surfaced across the whole book
Review requests from clients, in one inbox
Sponsored access for every linked client
Lender-ready Excel export, any portfolio

Start the trial

14-day free trial: card at checkout, nothing billed until it ends.

Firm

A brokerage with several advisers and a larger book.

£199/month

Up to 100 client accounts
Five adviser seats, per-user attribution throughout
Everything in Solo

Start the trial

14-day free trial: card at checkout, nothing billed until it ends.

Enterprise

Networks and larger desks: six brokers and up, books beyond 100 clients.

From£235/month

Graduated per seat: £40 down to £25 as the desk grows. Six-seat minimum, billed monthly.

Unlimited client accounts, brokers are the priced unit, clients uncapped
Volume per-seat pricing (full schedule below)
Priority support, guided onboarding and bulk data migration
Audit-log export

Talk to us

Included

Every client you invite rides on your plan. Linked clients get the full product: company structures, multiple users, projections, exports, the lot, at no cost to them, for as long as they are linked to you. Bands count clients, not properties: logging more data never costs more.

Enterprise volume schedule

Enterprise per-seat rates by seat band, smallest band first
Seat band	Per seat, per month
1–5 seats	£40
6–15 seats	£35
16–30 seats	£30
31–60 seats	£27.50
61+ seats	£25

Graduated like income tax: each band's rate applies only to the seats in it, so the effective rate falls as the desk grows and never jumps at a threshold. Six-seat minimum, billed monthly. Brokers are the priced unit; clients are unlimited.

Designed to remain useful as portfolios grow from a handful of properties to hundreds. The same record, the same figures and the same attention rules at three properties and at three hundred. See what it does.

How an adviser connection works

Optional, and yours to end

1
The adviser subscribesAn adviser takes a plan and invites their clients, or accepts a connection you request from inside the product. Each connected landlord is covered by the adviser's plan.
2
Both sides see one recordYou record valuations, rents and refinances; the adviser sees the same portfolio the moment it changes. Every entry shows who logged it, and key portfolio changes are recorded in the activity history.
3
The work flows backExpiring products surface across the book. You can ask for a review from inside your portfolio. Every application starts with the schedule already done, and you can disconnect at any time.

The rules, plainly stated

Who pays when an adviser connects me?: The adviser. A connected landlord pays nothing and gets the full product. If you were invited by your adviser, your access is already covered.
Whose record is it?: Yours. If an adviser link ends, the record stays with your account. It drops to the free limit (your first three properties) until you connect an adviser again, and your portfolio data can be exported from the service at any time. See how custody and separation work.
I don't have an adviser. Can I still use it?: Soon. Free landlord accounts are not open yet; register interest below and we'll write when they are. Primehold is complete on its own; connecting an adviser is opt-in, never automatic.
For advisers: what counts as a client account?: An actively connected client. Archived clients keep their full history and don't count toward your band. Properties are never counted: bands measure clients, not data.
Can my spouse or property manager log in?: Yes, on a Sponsored (adviser-connected) account: multiple users, each with their own login, and every entry shows who logged it. A Free account is a single login.
Contracts and cancellation?: Adviser plans are monthly and you can cancel any time. Annual billing gives two months free on Founding, Solo and Firm; Enterprise is billed monthly only. Your data exports whole whenever you ask.

Opening soon

Be first when landlord accounts open

Landlord accounts are not open yet. Leave your details and we'll write the moment they are. If you would like specialist mortgage support in the meantime, tick the box and we'll connect you with Propertyze.