Built because it had to exist
Primehold is property portfolio intelligence software for UK landlords. It began as the record a practising specialist mortgage broker built for his own clients.
Years of arranging buy-to-let, bridging, and development finance for portfolio landlords kept surfacing the same problem. Not rates, not lenders, not paperwork: records. Every deal began with archaeology: assembling a portfolio schedule from old spreadsheets, half-remembered valuations, and figures that disagreed with each other.
Every client owned assets worth millions and tracked them in tools built for shopping lists.
The strange part was that nothing on the market fixed it. There were CRMs for brokers and pipeline tools for compliance: systems about the deal. There was nothing that simply held the portfolio: every property, every loan, every rent, with the history behind each figure, kept properly by the landlord and shared with an adviser only when they choose.
So we built it.
Primehold keeps a portfolio as dated entries with the history behind them, so a valuation can show its working years later. Personal holdings, limited companies, and trusts sit separately and total together. And when a lender wants a schedule, it exports in one click, in the format the industry actually uses.
We are not trying to replace your adviser, your accountant, or your judgement. We hold the numbers, properly, so all three can do their best work.
The same property, one figure you can trust
Four answers on the left, one record on the right. Primehold keeps a history of recorded portfolio changes, so the figure can be understood over time.
| Source | As at | Amount | Status |
|---|---|---|---|
| Portfolio spreadsheet v3 | not recorded | £105,000 | conflict |
| Agent estimate, by email | 14 Mar 2021 | £110,000 | conflict |
| Mortgage application pack | 09 Aug 2021 | £98,500 | conflict |
| Accountant's schedule | not recorded | £92,000 | conflict |
| Recorded valuation | 13 Jun 2026 | £152,000 | resolved 13 Jun 2026 |
| As at | Entry | Amount |
|---|---|---|
| 04 Mar 2011 | Bought | £92,500 |
| 18 Sep 2014 | Mortgaged | £71,250 |
| 22 Jun 2019 | Revalued | £138,000 |
| 07 Feb 2023 | Remortgaged | £98,000 |
| 13 Jun 2026 | Revalued | £152,000 |
Every UK property portfolio deserves a proper ledger: one record of every property, every number, and how each figure came to be.
Primehold, on why the ledger exists
Why it exists
Every deal began with archaeology
Assembling a portfolio schedule from old spreadsheets, half-remembered valuations and figures that disagreed with each other.
Nothing simply held the portfolio
There were CRMs for brokers and pipeline tools for compliance: systems about the deal, not the asset record itself.
A record with its history
Valuations, loans and rents are recorded as dated entries. Primehold keeps a history of recorded portfolio changes, and the schedule exports lender-ready in one click.
Who operates Primehold
Primehold is operated from the United Kingdom by its founder, Scott West, a practising specialist mortgage broker. The operating legal entity is Primehold App Limited, registered in England and Wales (company no. 17287472), registered office 111 Aldershot Road, Church Crookham, GU52 8JY. Questions reach the founder directly at scott@primehold.co.uk.
The founder also runs a brokerage: how custody and separation actually work is answered in full, conflict first.
Primehold is a record-keeping platform. It does not give financial advice and is not authorised or regulated by the Financial Conduct Authority.
Opening soon
Be first when landlord accounts open
Landlord accounts are not open yet. Leave your details and we'll write the moment they are. If you would like specialist mortgage support in the meantime, tick the box and we'll connect you with Propertyze.
An adviser or broker? See how firms use Primehold with their clients.
Primehold. Every property. Every number. One ledger.